Heather Hook
With 12 years of experience in digital media and communications, Heather serves as Content Studio Lead at KeyCrew Media, overseeing the day-to-day operations of the content studio and guiding the team responsible for delivering high-quality digital campaigns.
Overseeing content production to the highest standard her remit spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and performance reporting.
Heather also leads the strategic placement of content across relevant online publications and news platforms, ensuring messaging reaches the right audiences at the right time through a thoughtful, data-led approach.
With a strong focus on client satisfaction, campaign planning, and measurable results, she ensures every campaign runs smoothly from concept through to execution.
Commercial
How Adwave Is Helping RV Park Operators Reach New Audiences with Streaming TV Ads
The outdoor hospitality industry has transformed its guest experience over the past several years, upgrading amenities, adding glamping units, and investing in reservation technology....
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Bought a Property Years Ago and Never Did a Cost Segregation Study? The Window Is Still Open – for Now.
Every year, thousands of real estate investors learn about cost segregation for the first time, years after their acquisitions closed. They hear about accelerated...
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Why Smart Hospitality Investors Are Skipping Major Metros for Mountain Towns
When most real estate investors think about where to put their money, they think big. Dallas. Atlanta. New York. The major metros, the high-profile...
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Why Lenders Are Approving Billions in Loans Without Knowing What Could Destroy the Collateral
Commercial real estate lenders are making credit decisions on billions of dollars in assets every year with a risk picture that leaves out most...
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Why the Chief Experience Officer at CHORD Real Estate Fell in Love with Panama’s Old Town
Learn more at the free Invest Panama Preview Webinar on March 19th at 6:00 PM CST: chordrealestate.com/investpanamasummit
Van Hohe admits he initially thought his business...
Commercial
HH Red Stone’s Teddy Abdelmalek: Why Economic Occupancy Matters More Than Heads in Beds
The student housing industry obsesses over occupancy rates, but Teddy Abdelmalek argues we’re measuring the wrong thing. As Senior Vice President of Business Development...
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Student Housing in 2026: Speed, Discipline, and the Human Element
HH Red Stone’s Teddy Abdelmalek on what operators need to focus on in the year ahead
As student housing operators enter 2026, the fundamentals haven’t...
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Panama Gains Traction as Geographic Diversification Strategy for U.S. Real Estate Portfolios
American real estate investors have historically concentrated holdings within domestic markets, but that pattern is shifting. Economic headwinds, evolving residency considerations, and portfolio diversification...