In what founder Yuval Shram describes as a “standout deal of the 2024-2025 cycle,” TAY Investments has acquired a fully approved development site at 212-230 Culver Avenue in Jersey City’s West Side neighborhood. The transaction represents the vertically integrated developer’s largest acquisition to date and signals strong conviction in one of the region’s most ambitious redevelopment initiatives.
The 56,897-square-foot site will support an 8-story, 365-unit residential building with approximately 1,500 square feet of ground floor commercial space and 184 indoor garage parking spaces. For a developer that’s been methodically building its Jersey City footprint since 2013, the deal marks a decisive expansion into a submarket undergoing fundamental transformation.
Strategic Positioning in a Multi-Billion Dollar Redevelopment Zone
The property sits within the Route 440 corridor, an area experiencing a multi-billion dollar transformation anchored by three major developments: the 100-acre Bayfront waterfront redevelopment, the SciTech Scity innovation hub, and the expanding New Jersey City University campus. Located just 0.3 miles from the West Side Avenue Hudson-Bergen Light Rail Station, the site offers direct connectivity to downtown Jersey City and Manhattan while maintaining significantly lower rental rates than downtown alternatives.
“The acquisition of 212 Culver Ave. represents a major step forward for TAY Investments as we continue expanding our footprint in the City, and we’re incredibly excited about it,” said Shram. “This investment reinforces our long-term belief in Jersey City’s, and specifically in the West Side, tremendous growth potential.”
TAY’s commitment to the market runs deep. The company currently operates six projects in Jersey City, including two under development, totaling over 800 residential units and 22,000 square feet of ground floor commercial space. The Culver Avenue acquisition demonstrates the firm’s willingness to deploy significant capital in pursuit of its West Side thesis.
Amenity-Forward Development Model
The project will showcase TAY’s signature “Sanctuary” concept – a comprehensive wellness amenity package featuring indoor and outdoor facilities including a pool, hot tub, state-of-the-art gym, yoga and meditation center, dry and wet saunas, cold plunge, pickleball court, and rooftop bar. The building will integrate advanced technology throughout to enhance resident experience, consistent with TAY’s strategy of delivering premium amenities at accessible price points.
“The West Side area of Jersey City offers a unique combination of connectivity, community energy, and long-term value creation,” Shram explained. “For TAY Investments, this marks another strategic milestone in delivering high-quality, community-driven multifamily housing and we’re committed to delivering a thoughtful, sustainable development that elevates the neighborhood and delivers meaningful impact for both our residents and the community.”
The development will feature a mix of studio, one-bedroom, and two-bedroom configurations totaling 312,915 gross square feet.
Market Timing and Capital Strategy
Shram views current market conditions as favorable for execution. “With interest rates beginning to move toward normalization and construction cost escalation moderating, we believe there will be even stronger demand for high-end modern apartments in strong growth areas like Jersey City,” he noted.
Construction is slated to commence in the second quarter of 2026, with delivery targeted for summer 2028. The timeline positions TAY to capture anticipated demand as macro conditions stabilize and the Route 440 transformation gains momentum.
Transaction Partners
Shram acknowledged key contributors to the deal’s execution: “I would like to thank all of the TAY team, who I could not do this without. It is an honor and a privilege to work with each and every one of you. Special thanks to our partners at BHI – Ilana Druyan and David Kesselman – who have always been there for us.”
He also recognized the listing agent’s role in securing favorable terms: “Listing agent Yanni Marmarou was instrumental in closing this transaction. He negotiated optimal pricing and terms, landing us what is likely the standout deal of the 2024–2025 cycle in Jersey City.”
About TAY Investments
TAY Investments is a New Jersey-based real estate development company specializing in multifamily properties in high-demand locations. Operating a vertically integrated model that encompasses development, construction, property management, and asset management, TAY focuses on creating highly amenitized residential communities near major employment hubs. The company’s portfolio includes 22+ investments totaling over $350 million in market value and encompassing over 1,200 residential units across North America and Europe.
Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.
