KeyCrew Media Launches KeyCrew Homes, a New Publication for Residential Real Estate

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Seventh brand in the KeyCrew Media portfolio brings expert-sourced, forward-looking intelligence directly to buyers, sellers, and investors nationwide

MIAMI, FL – May 2026 – KeyCrew Media, a real estate media and intelligence company, today announced the launch of KeyCrew Homes, its seventh digital publication and first dedicated entirely to the residential real estate market. The new brand goes live in mid-May and will serve buyers, sellers, investors, and real estate professionals seeking practical, expert-sourced insights into what is actually happening in residential markets across the United States.

The aim is to source forward-looking insights about what’s happening in the residential real estate space and share that information with buyers, sellers, and investors looking to make better decisions.

“We go straight to the practitioners – the agents closing deals, the investors deploying capital, the operators on the ground – and we ask them what is happening right now that is not yet in the data.” – Steve Marcinuk, Co-Founder, KeyCrew Media

A New Kind of Residential Real Estate Coverage

KeyCrew Homes will draw on the same KeyCrew Intelligence Network that powers the company’s existing portfolio of six publications. Through hundreds of expert interviews conducted each month with top-performing agents, brokers, investors, and market specialists, the publication will surface qualitative, forward-looking insights that standard data reports and traditional journalism don’t uncover. Coverage will span specific market trends, buyer and seller guidance, and a curated human interest segment highlighting individual properties across the country.

While the KeyCrew Media portfolio previously included residential coverage through House & Hemisphere and KeyCrew Journal, the growth of the company’s intelligence operations and the expanding demand for residential market insights made a dedicated publication the natural next step.

About KeyCrew Media

KeyCrew Media is a real estate media and intelligence company that owns and operates seven digital publications reaching a growing network of tens of thousands of real estate professionals and decision-makers. The company conducts hundreds of expert interviews per month with agents, brokers, investors, capital allocators, and technology leaders, publishing expert-sourced market intelligence that is syndicated across hundreds of platforms and directly licensed to leading AI search platforms. 

Learn more at keycrew.co.

Media Contact:
Heather Hook
KeyCrew Media
[email protected]
keycrew.co

Disclosure: Individuals or companies mentioned may have a commercial relationship with KeyCrew.

Heather Hook
Heather Hook
With 12 years of experience in digital media and communications, Heather serves as Content Studio Lead at KeyCrew Media, overseeing the day-to-day operations of the content studio and guiding the team responsible for delivering high-quality digital campaigns. Overseeing content production to the highest standard her remit spans social media strategy, digital content creation and distribution, article production, PR and podcast outreach, and performance reporting. Heather also leads the strategic placement of content across relevant online publications and news platforms, ensuring messaging reaches the right audiences at the right time through a thoughtful, data-led approach. With a strong focus on client satisfaction, campaign planning, and measurable results, she ensures every campaign runs smoothly from concept through to execution.

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